A 23-year plastics industry veteran, Adam has emerged as a leading advocate for sustainable circular design as evidenced by his involvement in industry groups such as the HPRC (Healthcare Plastics Recycling Council) and the Plastics Industry Association Recycling Committee. He promotes building a transformative pathway to sustainable material design in plastics, steering the industry towards carbon reduction through the utilization of post-consumer, post-industrial, bio-attributed, bio-circular, biopolymers and advanced molecular recycling technologies. Adam supports the concept of circularity in plastics, viewing it as a practical solution to the environmental challenges of our time.